Designed by Pentagram in a project led by principal graphic designer Paul Scher. It was originally designed for one location and was not known that Shake Shack was going to become a chain where these icons would be used everywhere.
Shake Shack Icons
Designed by Pentagram in a project led by principal graphic designer Paul Scher. It was originally designed for one location and was not known that Shake Shack was going to become a chain where these icons would be used everywhere.
Foundations of Art, Design, + Digital Culture 