Bacon’s famous Big Book Look 
The book Jaws(before the movie adaptation) had its cover designed by Bacon
Most famous for his book cover designs, Paul Bacon introduced the concept of the “Big Book Look” – a large, prominent title and author name, combined with a comparatively small icon relating to the book. In his lifetime he designed over 6,000 book covers, as well as some music album covers.
Foundations of Art, Design, + Digital Culture 