Pioneered by Kevin Burg and Jamie Beck in 2011, cinemagraphs are gifs that feature an isolated movement in an otherwise-still photograph. They are able to capture and emphasize minute movements, such as the movement of water or the shifting of light. This subtle movement forces the viewer to slow down and address the peaceful, uncannily-calm nature of the cinemagraph. On top of their intriguing optics, cinemagraphs also mark an intersection between the digital age and fine art. Previously, gifs have been regarded as silly or unprofessional; cinemagraphs, however, demonstrate how gifs can take form in what is defined as “fine art” as well.
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Foundations of Art, Design, + Digital Culture 